She is a graphic and visual designer based in New York and Seoul, specializing in brand identity, editorial design, art direction, and web design. She is currently pursuing her BFA Design at School of Visual Arts and was previously at No Ideas.
Brand Identity , Art Direction
NYFF showcases global cinema in the dynamic cultural landscape of New York City. The branding mirrors New York’s role as a global hub, highlighting the meaningful assembly of international films in a city where diverse cultures intersect.
Brand Identity , Art Direction, Editorial Design
Woorijip is a Korean deli grocery located in the Manhattan’s K-Town. "Woorijip" translates to "My Home" in English. Chef Heidi aimed to create a place that feels like home for Koreans, offering a sense of warmth to foreigners discovering Korean cuisine.
Exhibition Catalogue, Type Design, Poster Design +
A collection of works from 2022; the year her graphic design’s allure was first discovered, through 2024 has been curated. The works span diverse scales, ranging from a lettering movie title crafted with cement to an exhibition poster showcasing a custom typeface.
Contact
lotuxyuhacho@gmail.com
@lotuxyuhacho
Are.na
Education
2021-25
School of Visual Arts
2024
Typography Summer School
Experience
2024
No Ideas
Yuha Cho is a graphic and visual designer based in New York and Seoul.
She is specialized in brand identity, editorial design, web design and visual direction.
Website is almost there. Contact: lotuxyuhacho@gmail.com
She is specialized in brand identity, editorial design, web design and visual direction.
Website is almost there. Contact: lotuxyuhacho@gmail.com
Charlie Parker Jazz Festival (WIP)
Brand Identity, Art Direction
Charlie Parker Jazz Festival is one of New York's historically rich summer jazz events. It follows the philosophy of Charlie Parker, the creator of the new jazz genre, Bebop, which originated as a rebellion against the commercial and material aspects of jazz. Bebop is characterized by fast tempos and improvisational performances, much like the soaring flight of birds.
Skinning: Heidi Bucher
Publication, Editorial Design
Heidi Bucher is a Swiss artist known for her "Skinning" technique, in which she applies liquid latex to places or objects filled with her memories, then peels it off to reveal the surface layer. This book is designed to guide readers through a "Skinning" experience, following an assignment that required French folding.
Web Design
Price Perspective is a web design project, exploring the concept of “monetary value”. Inspired by artist Louis Lawyer's experiment, where she sold two identical books at different prices —one for $5 and the other for $105.
Set Design
IAAC Craft is a renowned ceramic brand in Korea. She was in responsible for set design for the Editorial Photoshoot of AND, Dann, Vase collection with Jina Erica Han of Seoul based creative agency JINA ERICA.
Art Direction, Set Design
KUDARA is a Korean cosmetics brand that emphasizes "Innate Beauty." Art direction, set design, image direction and production for the Blue Barrier Collection, which focuses on moisture locking and natural protection.
Publication, Editorial Design
Observation From Fixed Position is a book published by Bricks from the Klin that presents observational phenomena from a fixed standpoint. The book implies the horizontal flow of time to demonstrate how observations from a fixed position can reveal the passage of time.